Use the Sal's Birdland Brand
Licensed use of the Sal's Birdland name, logo and Sassy Sauce marks on approved menu items, co-branded packaging and in-store signage.
Licensing the Brand
License the Flavor.Or Open Your Own Sal's.
Since 1974 Sal's Birdland has built one of Upstate New York's most recognized food brands. One licensing program, two ways in: license the brand and carry Sassy Sauce, or license a full Sal's Birdland restaurant.
Licensing the Brand
Put Sal's on Your Shelf and Your Menu
For retailers, grocers and restaurant operators who want the Sal's Birdland name and the sauce that made it — without building a full restaurant.
Carry Sassy Sauce
Wholesale cases of Original Mild and Hot Sassy Sauce, Jamaican, Bar-B-Q and Special Seasoning #7 — retail-ready with UPC-labeled bottles.
Stock It in Your Stores
Grocery, convenience, specialty and restaurant accounts. Pallet and case programs, shelf-ready displays, and merchandising support.
Licensing the Brand
Open Your Own Sal's Birdland
A proven Upstate New York format: fresh jumbo wings, seasoned potato wedges, chicken dinners and house-made sides — built around Sassy Sauce and Special Seasoning #7.
- Full brand, recipe and Sassy Sauce supply package
- Site selection and kitchen build-out guidance
- Operations, prep and cook-line training at an existing Sal's
- Marketing playbook, menu boards and launch support
- Ongoing supply of sauces, seasoning and branded packaging
How Licensing Works
- 01
Submit your inquiry
Tell us the market, the format and your experience.
- 02
Discovery call
We review fit, volume, territory and timing together.
- 03
Terms & agreement
License terms, supply pricing and territory.
- 04
Open and grow
Training, launch support and ongoing account management.
Let's Talk
Licensing Inquiry
Tell us what you have in mind. We review every inquiry and reply with next steps, territory availability and wholesale or restaurant licensing details.
Prefer a person? Reach the team from our contact page.