Sal's Birdland Restaurants, established 1974Sal's BirdlandHome of Sassy Sauce

Tradition. Heritage. New Flavor.

From a Rochester Chicken Shop to Tables Everywhere.

Born in Rochester in 1974. Made Sassy. Shipped nationwide.

Archival photograph of Sal's Birdland in Rochester, New York
  1. 1974

    Rochester, New York

    Sal's Birdland opens its doors. Fried chicken, jumbo wings and seasoned potato wedges, cooked to order.

  2. The Sauce

    Sassy Sauce becomes the signature

    The house sauce and Special Seasoning #7 turn into the reason people drive across town — great on chicken, ribs and wings.

  3. Bottled

    Customers asked, so we bottled it

    Mild and Hot Sassy Sauce moved from the kitchen line to the shelf, joined by Jamaican, Bar-B-Q and Everything Sauce.

  4. Today

    Local kitchens. Nationwide shipping.

    Sal's still cooks for Upstate New York every day, and ships sauces, seasoning and pantry kits across the country.

The current Sal's Sassy Sauce bottle lineup

Same Recipes. Bigger Table.

Everything we ship started on a Sal's line. The sauces you buy online are the sauces on the wings in Rochester, Syracuse and Cicero.

Find a Sal'sShop Sassy Sauce